Technical Product Manager - Principal 2

DIRECTV is seeking a Technical Product Manager – Principal 2 to join our team!

The Technical Product Manager - Principal 2 is a strategic product leader responsible for defining, delivering, and evolving Salesforce-based products that support business objectives for Care and Field operations. This role bridges business stakeholders and technical teams, translating strategic goals into scalable, secure, and high-performing Salesforce solutions. The ideal candidate combines strong product management skills with good technical understanding of the Salesforce platform, including configuration, integrations, data models, and release management. This role will be responsible for supporting the strategic direction of functional areas and defining capabilities that help set a multi-year strategy and roadmap. They will closely partner with cross functional leaders, business stakeholders, and external partners to ensure the broader organization meets targets and IOP goals. This role will also be responsible for ensuring requirements’ rigor and traceability at the solution level while driving alignment between business strategy and technical execution. This role defines and owns features spanning multiple Agile Release Trains (ARTs), managing complex cross-ART coordination and dependencies. Principal TPM conducts comprehensive impact and feasibility analyses, shapes strategic trade-offs, and develops enterprise-aligned roadmaps that deliver significant business outcomes.

Here's what you'll do:

Requirements Management and Strategic Alignment

• Partner with business stakeholders to gather requirements, define use cases, and prioritize features based on value, risk, and effort
• Ensure requirements’ rigor, traceability, and readiness at the solution level across multiple ARTs
• Validate that all requirements tie directly to business strategy and organizational objectives
• Translate business strategy into actionable product requirements and technical specifications
• Translate business needs into detailed user stories, acceptance criteria, and technical requirements
• Collaborate closely with Salesforce Administrators, Developers, Architects, and QA teams to deliver solutions end-to-end
• Maintain comprehensive traceability matrices and enforce requirements quality standards

Impact and Feasibility Analysis

• Conduct comprehensive impact and feasibility assessments for proposed features and capabilities
• Develop cost-benefit analyses, ROI projections, and KPI forecasts for strategic initiatives
• Assess resource requirements, timelines, risks, and technical dependencies across systems
• Evaluate technical, operational, and business viability of complex solution implementations

Business Outcome Evaluation

• Evaluate potential outcomes using business KPIs, OKRs, and performance metrics
• Establish and monitor feedback loops to measure product success and business impact
• Define success criteria and track product performance against business objectives
• Adjust product strategy based on measured results and changing business needs

Stakeholder Collaboration and Trade-offs

• Collaborate with business and IT stakeholders to resolve ambiguities and clarify requirements
• Facilitate strategic discussions to shape trade-offs between competing priorities
• Build consensus across diverse stakeholder groups on product direction and decisions
• Communicate complex product concepts and recommendations to executive stakeholders

Cross-ART Feature Ownership

• Define and own features or capabilities that span multiple Agile Release Trains
• Manage cross-ART coordination ensuring alignment and synchronized delivery
• Resolve technical dependencies across complex systems and multiple teams
• Facilitate cross-ART ceremonies including PI Planning and dependency management sessions

Strategic Roadmap Development

• Define and own the product vision, roadmap, and backlog for Salesforce applications and related integrations
• Develop strategic roadmaps that align with Center and Field goals and objectives
• Create multi-quarter product plans with clear milestones and deliverables
• Communicate roadmaps effectively to stakeholders at all organizational levels
• Balance short-term delivery with long-term strategic vision

Here's what you'll need to be successful:

Experience

• 5 – 7 years of progressive experience in technical product management, business analysis, or related roles
• Proven track record leading complex initiatives with broad scope and significant business impact
• Extensive experience in Agile environments, particularly with Scaled Agile Framework (SAFe)
• Salesforce certifications (e.g., Salesforce Administrator, Advanced Administrator, Platform App Builder, or Product Owner–related certifications)
• Experience with enterprise-scale Salesforce implementations
• Familiarity with CI/CD, DevOps tools, and release management for Salesforce
• Demonstrated success managing products or features spanning multiple teams or ARTs

Product Management and Agile Expertise

• Deep understanding of product lifecycle management and requirements traceability
• Expert knowledge of SAFe principles, ART coordination, and Program Increment planning
• Experience with feature definition, prioritization, and cross-ART dependency management
• Strong knowledge of product roadmap development and strategic planning

Analytical and Technical Skills

• Strong analytical skills for conducting impact and feasibility analyses with cost-benefit evaluations
• Ability to perform KPI forecasting and outcome prediction
• Technical background with understanding of software development and system architecture
• Capability to evaluate technical feasibility, dependencies, and integration patterns

Business and Strategic Acumen

• Deep understanding of how product decisions impact business outcomes
• Experience aligning product strategy with business strategy and company objectives
• Understanding of business KPIs, OKRs, and performance measurement frameworks
• Ability to develop comprehensive business cases with ROI analysis

Communication and Leadership

• Advanced stakeholder management skills with ability to influence across organizational boundaries
• Excellent communication skills with ability to present to executive audiences
• Proven ability to resolve ambiguities and build consensus among diverse stakeholders
• Demonstrated leadership ability to lead projects independently with broad scope

Problem-Solving

• Exceptional ability to handle complex and ambiguous problems with innovative solutions
• Integrates knowledge across multiple disciplines to provide sound outcomes
• Strong judgment in making decisions with significant business impact
• Creative approach to resolving issues without well-defined solutions

Education and Certifications

• Bachelor's degree in Computer Science, Engineering, Business, or related field required
• SAFe Product Owner/Product Manager (POPM) certification highly desirable
• Certified Scrum Product Owner (CSPO) or similar Agile certification preferred

Work Style

• Self-directed professional capable of working independently on complex assignments
• Demonstrates ownership and accountability for product outcomes
• Adaptable and results-oriented in fast-paced, dynamic environments
• Strong business judgment and customer-focused mindset

May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data. Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.

This is a remote position that can be located anywhere in the contiguous United States. #LI-Remote

A career with us comes with big rewards:

DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the company's policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role, level, and location.

The Base Salary range displayed below reflects the minimum and maximum target salary for each of DIRECTV's 4 (four) US Labor Market Zones. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

DIRECTV WAGE ZONES $122,194 - $221,818

Low (N1): $122,194 - $183,241

Mid (N2): $128,625 - $192,885

High (N3): $141,488 - $212,174

Top (N4): $147,919 - $221,818

Click HERE to review information on some of the largest Designated Market Areas (DMAs). Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package.

Apply today!

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