Lead Product Marketing Strategist

DIRECTV is undergoing a significant transformation as we redefine our position in a rapidly evolving media and entertainment landscape. We are seeking a high-caliber Lead Product Marketing Strategist to operate at the center of this transformation—shaping growth strategy, building new acquisition programs, and driving high-impact initiatives from concept through execution.

This is not a traditional marketing role. It is an internal strategy and execution role designed for individuals who want to solve complex problems, build new capabilities, and directly influence business outcomes at scale. Working directly for the VP, Acquisition Strategy, you will work on the company’s most critical growth questions—connecting market insight to financial rigor to executable plans—and ensuring those plans translate into real results.

This role is best suited for someone with a top-tier consulting background and strong operator instincts who is motivated by ownership, thrives in ambiguity, and wants to build and see through initiatives in a large, evolving organization.

What You’ll Do

Drive Strategic Problem Solving in a Transforming Business

• Tackle DIRECTV’s most critical growth questions across acquisition, distribution, partnerships, and go-to-market strategy.
• Develop a deep understanding of the consumer, competitive, and subscription ecosystem, translating market complexity into clear strategic choices.
• Identify where we should play and how we win—grounded in data, not intuition.

Build and Pressure-Test Growth Opportunities

• Identify, size, and prioritize new acquisition programs and strategic initiatives with clear economic impact.
• Lead and/or partner on end-to-end business case development, including advanced Excel modeling to evaluate ROI, tradeoffs, and long-term value creation.
• Move beyond analysis—define what it takes to operationalize ideas and make them real.

Lead High-Impact, Cross-Functional Programs

• Act as the connective tissue across teams—aligning priorities, resolving ambiguity, and ensuring momentum on complex, multi-stakeholder efforts.
• Drive execution of mission-critical, cross-functional initiatives across sales, marketing, product, finance, analytics, and business development.
• Own outcomes, not just recommendations.

Drive Enterprise Clarity and Alignment

• Bring structure and visibility—connecting initiatives, identifying dependencies, and ensuring efforts ladder up to a coherent strategy.
• Partner closely with Acquisition Strategy leadership team to shape priorities, frame decisions, and maintain focus on highest-value opportunities.
• Develop clear, compelling executive narratives that drive alignment and action.
• Own Acquisition Strategy budget oversight working with team leads to ensure financial responsibility and cost effectiveness of efforts.

Translate Insight into Action at Scale

• Ensure insights turn into clear, actionable plans with defined owners, milestones, and success metrics.
• Continuously evaluate performance, refine strategies, and reallocate resources to maximize impact.
• Help build the operating muscle required to execute effectively in a transforming organization.

What You’ll Bring

• Exceptional problem-solving and structured thinking, with a bias toward action and outcomes.
• Partnership oriented attitude to foster collaboration in your everyday work.
• Someone who enjoys a challenge and brings positive energy with a sense of humor.
• Proven ability to operate and lead in ambiguous, fast-changing environments, particularly within large-scale organizations undergoing transformation.
• A builder mindset—you don’t just create slides, you create momentum and deliver results.
• Advanced quantitative and financial modeling skills (Excel), with the ability to independently build and pressure-test business cases.
• Experience in subscription-based, media/entertainment, telco, or adjacent industries strongly preferred.
• 1–3 years at a top-tier strategy consulting firm (e.g., McKinsey, Bain, BCG) strongly preferred; additional operating experience is a plus.
• Track record of driving cross-functional initiatives and influencing senior stakeholders without direct authority.
• Strong communication skills, with the ability to distill complexity into clear, executive-ready insights and plans.

Why DIRECTV

This is a rare opportunity to join a small, high-leverage team at the center of a large-scale transformation. You will work directly on the company’s most important growth initiatives, with visibility to senior leadership and the ability to shape decisions that impact millions of customers.

If you’re looking to move beyond advisory work and own strategy through execution—building, scaling, and delivering real outcomes—this role offers that platform.

May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data. Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.

This is a remote position that can be located anywhere in the contiguous United States. #LI-Remote

A career with us comes with big rewards:

DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the company's policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role, level, and location.

The Base Salary range displayed below reflects the minimum and maximum target salary for each of DIRECTV's 4 (four) US Labor Market Zones. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

DIRECTV WAGE ZONES: $111,122- $201,653

Low (N1): $111,122 - $166,583

Mid (N2): $116,970 - $175,350

High (N3): $128,667 - $192,885

Top (N4): $134,516 - $201,653

Click HERE to review information on some of the largest Designated Market Areas (DMAs). Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package.

Apply today!

Fair Chance Ordinance Notice for Los Angeles County applying for jobs at DIRECTV

Compliance Notice Regarding Use of Automated Decision-Making Tools in Hiring Process