Director, Product Marketing

DIRECTV is seeking a Director of Product Marketing with advanced knowledge and wide-ranging experience over product marketing. This supervisory professional works with Product leadership and stakeholders to evaluate business process changes and plan the implementation of those changes across the organization.

Here’s what you’ll do:

• Development and refinement of the value proposition for the loyalty program, identifying and prioritizing the target segments, building a sustainable/accretive business model, and defining the go to market plan through phased program enhancements.
• Driving customer loyalty and engagement through relevant and personalized offer programs and platform strategies that lead to greater customer satisfaction, retention, and deepening the relationship between our brand and the customer.
• Leading program marketing to drive activation rates, engagement, and reduce churn across all channels (email, push, social, etc.) including journeys and trigger marketing. Coordination and execution of tactics in partnership with multiple teams.
• Identifying and shaping the loyalty program community by designing incentives and mechanisms by which customers are rewarded for behaviors that support our business objectives and achieve our mission.
• Identifying strategic partnership opportunities that add value to the loyalty program and increase platform engagement. Includes partnership management, inclusive of internal stakeholders, contact center, agency support, etc.
• Integrate loyalty and partnership strategy enterprise-wide, embedding PERKS across DIRECTV content, product renewals, and customer touchpoints to maximize joint-value partner impact and drive measurable enterprise growth.
• Drive data and product enablement by developing and tracking program-specific execution plans, leveraging tools and automation to measure, optimize, and expand partnership and program performance for sustained revenue growth. Identifying, defining, developing, and delivering operational excellence and automation opportunities for improvement throughout the program lifecycle.
• Ensuring the program maintains 1–3-year roadmap of loyalty enhancements, inclusive of program goals, contribution targets, channel objectives, etc.
• Conducting analyses, extracting insights, and communicating findings to constantly improve the program and platform efficiency to meet and exceed business objectives.
• Partnering with internal stakeholders to build consensus and buy-in for operational excellence needs through influence and collaboration.
• Managing tactical delivery of program and platform enhancements to achieve success on time.
• Leading the loyalty program team with passion and integrity and ensure that the team is operating at the highest caliber to deliver program results and meet business objectives.
• Fostering an inclusive workplace that values all ideas and thoughts to promote continuous improvement of strategy, operations, and procedures.

What you’ll need to be successful:

• 5 - 7 years of experience as a successful Product Marketing leader.
• Experience developing joint-value or shared-investment partnership models that deliver measurable engagement and revenue growth.
• Proven ability to translate strategic insights into scalable operational plans, driving enterprise adoption of loyalty and engagement initiatives.
• Previous experience working within a cross-functional organization in executing projects from ideation to completion.
• Ability to supervise the team’s daily operations, productivity, identifying areas for improvement, developing action plans to improve performance, developing teams technical and managerial expertise through on-the-job and formal training opportunities.
• Strong analytic and fact-based decision-making skills.
• Ability to manage multiple projects simultaneously and operate in a fast-paced, high-growth professional environment.
• Must possess both outstanding written and oral communication skills.
• Must be proficient using Microsoft Office products including Word, Power Point, Excel, and Outlook.

May require a background check due to job duties requiring routine access to DIRECTV and DIRECTV customer’s proprietary data. Qualified applicants with arrest and conviction will be considered for employment in accordance with local ordinances and state law.

Limited travel (once per quarter) required.

This is a remote position that can be located anywhere in the contiguous United States. #LI-Remote

A career with us comes with big rewards:

DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the company's policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role, level, and location.

The Base Salary range displayed below reflects the minimum and maximum target salary for each of DIRECTV's 4 (four) US Labor Market Zones. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

DIRECTV WAGE ZONES: $127,965 - $232,415

Low (N1): $127,965 - $191,995

Mid (N2): $134,700 - $202,100

High (N3): $148,170 - $222,310

Top (N4): $154,905 - $232,415

Click HERE to review information on some of the largest Designated Market Areas (DMAs). Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package.

Apply today!

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