DIRECTV Advertising is seeking a strategic and analytical Lead of Ad Sales Strategy to help shape the future of our advertising business in the rapidly evolving TV ecosystem. This role will be responsible for providing support for analysis, research, and solution development to aid the Ad Sales Strategy team leaders in setting the direction for the DIRECTV Advertising business unit. The ideal candidate will leverage market intelligence to craft forward-thinking strategies, identify new growth opportunities, and optimize our business based on data-driven insights. This position requires a deep understanding of the advertising and media landscape, including linear, digital, and addressable market conditions and the competitive environment. While this is not a supervisory role, this individual contributor will be critical to the DIRECTV Ad Sales Organization’s ability to successfully attain their business goals.

Here's what you’ll do:

• Lead market intelligence efforts to understand emerging trends and inform strategic decisions for the advertising business.
• Operate independently to develop comprehensive strategic plans to evolve DIRECTV's advertising business within the changing TV and digital landscape.
• Develop financial models and business cases to support strategic recommendations.
• Present strategic findings and recommendations to senior leadership; build buy-in across Advertising and Enterprise leadership.
• Identify new business opportunities, partnerships, and revenue streams to optimize growth.
• Collaborate with cross-functional leadership to implement high-impact strategic initiatives.
• Create compelling presentation materials that effectively communicate complex data and strategic concepts.
• Monitor and evaluate the effectiveness of implemented strategies and recommend adjustments as needed.
• Support the development of annual and long-term business plans for the advertising unit.
• Contribute to special projects and initiatives assigned by leadership.

What you’ll need to be successful:

• Bachelor's degree in Business, Marketing, Economics, or related field; MBA preferred.
• 5 – 7 years of experience in strategy, innovation, and/or consulting.
• 5 – 7 years of experience in media or advertising.
• Demonstrated understanding of the advertising and media landscape, with deep digital expertise.
• Experience leading initiatives with cross-functional sponsors and stakeholders at all levels.
• Experience leading strategic or transformation initiatives.
• Proven ability to build buy-in with senior leadership.
• Advanced PowerPoint and Excel skills, with the ability to craft compelling, data-based stories in slide format.
• Strong analytical skills with the ability to translate complex data into actionable insights.
• Exceptional communication and presentation skills.
• Strategic thinking with the ability to see beyond traditional models.
• Knowledge of TV advertising, programmatic platforms, and emerging ad technologies.
• Ability to work independently and as part of a team in a fast-paced environment.
• Problem-solving mindset with a focus on driving business growth.

This Lead of Ad Sales Strategy position offers an exciting opportunity for a strategic thinker to make a significant impact on DIRECTV's advertising business during a time of industry transformation. The ideal candidate will combine analytical rigor with creative thinking to identify new opportunities and develop strategies that position DIRECTV at the forefront of innovation in the evolving media landscape.

This role requires, but is not limited to, 10% travel.

This is a New York City, NY, based position that works both in-office (2 days/week) and remotely. #LI-Remote

A career with us comes with big rewards:

DIRECTV's compensation structure is designed to be market-competitive and fully supports efforts to attract and retain employees. It is the company's policy to offer pay that is competitive with other employers in the local market. Our salary ranges are determined by role, level, and location.

The Base Salary range displayed below reflects the minimum and maximum target salary for the position and work location(s) listed in the job posting US Labor Market Zone(s). Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

DIRECTV WAGE ZONE

N4: $116,380 - $174,570

Please note that the salary ranges reflect base salary only and do not include bonus or benefits - when you consider all of these together, it represents a pretty impressive total compensation package.

Apply today!

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