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Associate, Business Strategy

Corporate Job ID: 2160674 Los Angeles, California, Colorado-Denver, Georgia-Atlanta, Texas-Dallas Apply Now

At DIRECTV were connecting the world with the coolest tech and entertainment. Our people are empowered and thrive in a culture of learning, diversity and collaboration. Our passion to serve extends beyond our customers to our employees. Our innovation is driven by an inclusive and collaborative environment where your voice is heard, and opportunities are limitless. Ready to explore our opportunities?

Key Roles and Responsibilities:

  • Define and refine DIRECTV video promotional strategy to drive subscriber growth and achieve volume targets, balancing volumes, and financial return
  • Develop and support strategic principles to guide promotional plan for new acquisition, migrations, and upgrades
  • Define and refine offer strategy and develop the revenue roadmap for DIRECTV
  • Develop offer plans on a monthly, quarterly, and annual basis, adjusting as needed based on volume vs. OI gaps
  • Analysis of channel performance and other data to understand, inform and optimize sales and promotional strategy
  • Utilize analytics and financial modeling to drive fact-based decision making
  • Model offer and incentive strategy in partnership with Finance and Pricing to value the subscriber opportunity and financial return on a tactic level
  • Coordinate with Consumer Research, Competitive Intelligence, Customer Service, and Investor Relations to track customer acquisition needs, industry trends and competitive dynamics, and to identify threats and opportunities
  • Work with cross-functional stakeholders (including Sales, Marketing, Analytics, Finance, Legal, Operations, and IT) to ensure buy-in, strategic and operational alignment, and proper execution of promotional plan
  • Work with finance to manage $70M annual promotional budget; help explain overruns and underruns
  • Manage relationships with Channel Partners to achieve shared subscriber goals
  • Build strong relationships with internal partners to develop and execute offers and marketing strategies to support revenue and sub growth goals
  • Act as an internal consultant for channel owners on the in their ongoing efforts to evaluate sales channels and potential partners, regularly generating key learnings from activities to better


  • 5-7 years overall in Strategy or Business development, Marketing, Strategic Consulting, or Subscription Based Digital Acquisition
  • Bachelors degree in Marketing, Business or related field of study; MBA or other advanced degree from a leading (top-10) program preferred
  • Ability to champion ideas and execute in an expedited timeframe
  • Ability to analyze and apply data to business strategy and goals; financial acumen is a must
  • Proven success leading large cross-functional teams and managing various enterprise priorities
  • Self-directed, results-oriented individual who can independently handle multiple priorities and thrive in a fast-paced environment
  • Resourcefulness and problem-solving skills; ability to pivot quickly and think on your feet
  • Excel skills - business models, pivot tables, data analysis

Our Lead, Business Development team members earn between $105,000 – $210,100. Not to mention all the other amazing rewards that working at DIRECTV offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here.

#virtual - All US locations will be considered

Job Posting: Oct 13, 2021, 2:33:28 PM
Other Locations: Colorado-Denver, Georgia-Atlanta, Texas-Dallas
Schedule: Full-time
Job Level: Senior Associate/Second Level Manager
Apply Now