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Sr Strategist-Retention Strategy

Corporate Job ID: 2170211 El Segundo, California Apply Now

Senior Strategist

The DIRECTV STREAM Retention Strategy team is looking for a dynamic, experienced, and analytical candidate to join us as a Senior Strategist.


The Senior Strategist is responsible for identifying and socializing the true drivers of DIRECTV STREAM churn, while working cross-functionally to create actionable strategies to offset identified pressure.

In this role, you will be responsible for:

  • Managing weekly and monthly performance
    • Developing actionable strategies to meet and exceed subscriber retention targets
    • Leveraging ongoing customer insights and analysis to drive business decisions
    • Messaging performance readouts.
    • Being the primary partner for cross-functional stakeholders to understand performance of products and initiatives
    • Identifying opportunities to drive customer retention
    • Communicating to a variety of audiences and stakeholders at various levels
  • Understanding churn drivers
    • Leveraging data & customer behavioral insights to inform engagement & retention strategy
    • Analyzing user behavior to identify patterns, uncover opportunities, and create a shared understanding of how our subscribers are engaging
    • Performing customer segmentation for the purposes of actioning marketing campaigns and growing engagement KPIs
    • Supporting the development of customer engagement strategies, programs, and digital capabilities through data-driven recommendations
  • Driving cross-marketing and cross-business initiatives from ideation / strategy-setting to execution


  • 6+ years relevant experience
  • Data driven, results oriented
  • Self-starter, initiative to improve processes and output; organizational by nature
  • Excellent written and oral communication skills for the development and presentation of marketing strategies and results
  • Must have strong decision-making and analysis skill set
  • Highly proficient in PowerPoint, Excel and Word
  • Communication skills with ability to address business, marketing and technical audiences
  • Detail oriented approach to ensure positive impact
  • Ability to analyze and apply data to business strategy and goals
  • Resourcefulness and problem solving

This is a remote position that can be located anywhere in the United States. #LI-Remote

Job Posting: Nov 18, 2021, 1:29:01 AM
Schedule: Full-time
Job Level: Senior Associate/Second Level Manager
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