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AVP – U-verse Product Marketing & Management

Corporate Job ID: 2230560 El Segundo, California Apply Now

The AVP of U-Verse Product Marketing & Management is responsible for driving business growth for U-verse products and is the owner of all key success metrics and KPIs (Volumes, Revenue, P&L, as well as Cashflow) for the 2M subscriber, $3B U-verse revenue business. Additional responsibilities include:

  • Oversee all elements of product management (incl product strategy & lifecycle mgmt.), product marketing (incl acquisition & retention strategy), and product analytics for U-verse product
  • Interface with engineering, IT, sales, finance, commercial, and marketing teams to plan, build, and launch product & platform opportunities
  • Lead strategic long-term decisions about the platform; understand operational impacts: BSS, supply chain, vendor support/contracts, AT&T ops support
  • Oversee solution management teams that maintain product intake schedules and engineering requirements (ties into VIPER and PACE process)
  • Manage content packaging strategy; execute new packages where appropriate
  • Oversee UX/UI for U-verse product that incudes building wireframes, templates, and product concepts for engineering teams to execute against
  • Build forward looking forecasts for U-verse volumes, sales, churn and ARPU, own delivery of weekly reporting, including providing insights
  • Track product engagement analytics to inform ongoing product management decision-making and feature prioritization.

Aside from these responsibilities, this leadership position has high visibility with exposure to the CMO, CEO and board of directors. What are we seeking in return for a competitive compensation package and all the additional rewards the leaders of DIRECTV receive?

  • 7-10 years of successful leadership experience in a fast moving, entrepreneurial environment.
  • Demonstrated history of high achievement through education and/or other significant accomplishments.
  • A highly analytic approach to making decisions thru data while establishing metrics that drive results.
  • Expert level communication, both verbal and written, as well as presentation skills. With a demonstrated history of interactions with company executives.

A career with DIRECTV comes with big rewards:

Our AVP – U-verse Product Marketing & Management can earn between $153,800 - $269,225depending on geographic location. Not to mention all the other amazing rewards that working at DIRECTV offers. From health insurance to paid time off, and discounts on products and services just to name a few.

A career with DIRECTV means you’ll play a leading role in building the future of tech and entertainment. It’s an opportunity to join us as we take entertainment to the next level. We know it is a big job – but it comes with an amazing group of professionals who will be on the incredible journey with you.

So, what do you say? Ready. Set. Action.

This position is subject to the DIRECTV COVID-19 Vaccination Policy. Click here for additional information.


Job Posting: Jun 16, 2022, 3:48:55 PM
Schedule: Full-time
Job Level: Executive Director/Fourth Level Manager Remote: Yes
Apply Now