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AVP Marketing Platforms

Corporate Job ID: 2228538 Dallas, Texas, Georgia-Atlanta, California-Los Angeles Apply Now

The AVP Marketing Technology is accountable for data platform strategy and enablement to include the success of our marketing technology applications including CRM, content platforms, and customer insights that drive personalized digital engagement. This critical leader will manage the continuous development of our marketing technology stack including selecting partners, platforms and solutions, and integrating them into existing systems and processes. Additional responsibilities include:

  • Translate our digital business and marketing visions into systems and technology strategies (drive architecture, design, implementation, and project management of our next generation digital platform including website, customer data platform, social, learning management, service, and eCommerce).
  • Leverage insights from marketing platforms partner with eCommerce and Acquisition teams to define customer acquisition campaigns, measure and analyze performance, and identify new opportunities based on customer and business feedback results.
  • Joint accountability with IT for Marketing platforms data layer segmentation and personalization.
  • Lead an organization of 14 critical Marketing professionals.

Here's what you'll need:

  • 7+ years of experience as a established leader.
  • Demonstrated history of high achievement thru education, leadership position(s) and other significant achievements.
  • Excellent analytical skills and desire to work in a fast-paced environment driven by creative excellence
  • Excellent organization and planning skills with ability to multi-task.
  • Self-directed, results-oriented individual who can independently handle multiple priorities.
  • Analytical – makes data-driven decisions while establishing effective metrics that drive results and optimize business practices.
  • Intellectually Agile – able to think deeply and qualitatively about strategy and vision.
  • Entrepreneurial – brings a high level of self-directed energy and an unrelenting drive to succeed.
  • Leader – able to lead by doing with an unparalleled work ethic; able to coach and mentor others.
  • Expert Communicator – articulate with an ability to communicate in a direct and clear manner; history of communication with C-level executives using oral, written, and presentation formats.

A career with us comes with big rewards:

Our AVP Marketing Technology can earn a base salary between $154,000 - $280,000 depending on geographic location. Aside from a competitive base salary, the additional annual cash bonus, and incentives the leader within this role will receive makes the total compensation package impressive. Not to mention all the other amazing rewards that working at DIRECTV offers from health insurance to paid time off, and discounts on products and services just to name a few.

A career with DIRECTV means you’ll play a leading role in building the future of tech and entertainment. It’s an opportunity to join us as we take entertainment to the next level.

This position is subject to the DIRECTV COVID-19 Vaccination Policy. Click here for additional information.

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Job Posting: Jun 22, 2022, 2:23:58 PM
Other Locations: Georgia-Atlanta, California-Los Angeles
Schedule: Full-time
Job Level: Executive Director/Fourth Level Manager Remote: Yes
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