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AVP Advanced Analytics & Segmentation

Corporate Job ID: 2229269 Dallas, Texas, California-Los Angeles Apply Now

The AVP of Advanced Analytics & Segmentation will establish segmentation & audience test / control strategies to measure bottom-line targeting impact. This critical leader will be accountable for preparing enterprise segments for Total Addressing Market and existing customers for each product that are used for planning, GTM, and optimization purposes. Additional responsibilities include:

  • Create segmentation analytics capabilities (media performance, engagement, retention measurement)
  • Synthesize significant data patterns to drive decisions for growth, branding and customer acquisitions
  • Responsible for the development of complex, audience-driven marketing strategies.
  • Use in-depth understanding of business objectives to form targeting recommendations to projections for acquisition and retention.
  • Drive insights through analytics and translate multi-channel customer insights into actionable feedback for internal stakeholders
  • Lead an organization of 6 critical leaders within the DIRECTV Marketing Organization

Here's what you'll need:

  • 7+ years of experience as a established leader.
  • Demonstrated history of high achievement thru education, leadership position(s) and other significant achievements.
  • Excellent analytical skills and desire to work in a fast-paced environment driven by creative excellence
  • Excellent organization and planning skills with ability to multi-task.
  • Self-directed, results-oriented individual who can independently handle multiple priorities.
  • Analytical – makes data-driven decisions while establishing effective metrics that drive results and optimize business practices.
  • Intellectually Agile – able to think deeply and qualitatively about strategy and vision.
  • Entrepreneurial – brings a high level of self-directed energy and an unrelenting drive to succeed.
  • Leader – able to lead by doing with an unparalleled work ethic; able to coach and mentor those around them
  • Expert Communicator – articulate with an ability to communicate in a direct and clear manner; history of communication with C-level executives using oral, written, and presentation formats

A career with us comes with big rewards:

Our AVP of Advanced Analytics & Segmentation can earn a base salary between $186,000 - $340,000 depending on geographic location. Aside from a competitive base salary, the additional annual cash bonus, and incentives the leader within this role will receive makes the total compensation package impressive. Not to mention all the other amazing rewards that working at DIRECTV offers from health insurance to paid time off, and discounts on products and services just to name a few.

A career with DIRECTV means you’ll play a leading role in building the future of tech and entertainment. It’s an opportunity to join us as we take entertainment to the next level.

This position is subject to the DIRECTV COVID-19 Vaccination Policy. Click here for additional information.

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Job Posting: Jun 22, 2022, 2:20:15 PM
Other Locations: California-Los Angeles
Schedule: Full-time
Job Level: Executive Director/Fourth Level Manager Remote: Yes
Apply Now